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3 ways influencer marketing can be better tied into advertising

Social media influencer Y posts an image or video of the latest product by brand X, an avalanche of product sales ensue - a win-win for both brand and influencer, and a big win for influencer marketing. If that worked, we would be the highest-valued tech company in the world. We would have unlocked the secret for businesses to boost their dollar. If only it were that easy! For marketers scratching their head, wondering what all this hype about influencer marketing is, or marketers who have written off influencer marketing as a failure, this article’s