Career
Media Planning Manager
Marketing Solutions, Bangkok
The Media Planning Manager is responsible for overseeing and executing online media strategies for key client accounts. This role requires a deep understanding of various online media platforms and the ability to develop and implement effective campaigns that align with client objectives.
What You'll Do
- Team Leadership: Provide mentorship and guidance to team members, evaluate performance, and foster professional development.
- Media Expertise: Demonstrate proficiency in a range of online media platforms (e.g., Meta Ads, SEM, GDN, Youtube, Tiktok Ads, Line Ads) and select the most suitable platforms for specific clients and campaigns.
- Strategy Development: Develop and implement comprehensive media strategies, including campaign reports and, occasionally, basic communication strategies.
- Data Analysis: Utilize industry resources and analytical tools (e.g., GA4, databases, spreadsheets) to track, analyze, and optimize advertising campaigns.
- Client Management: Collaborate with clients to understand their needs, propose effective strategies, and attend internal and external meetings.
- Team Coordination: Work closely with the execution team (AM, Ad Opt, etc.) to brainstorm optimization ideas, analyze campaign reports, and ensure smooth campaign execution.
- Operations Management: Oversee day-to-day operations, ensuring team productivity, well-being, and effective collaboration with other teams.
- Talent Development: Identify team members' strengths and weaknesses, and create personalized career progression plans.
Who You Are
- Bachelor's degree in marketing, advertising, or a related field
- 5+ years experience in digital media planning or a related role.
- Strong knowledge of online media platforms and advertising analytics tools
- Proven experience in media planning and strategy development
- Excellent communication and interpersonal skills
- Ability to manage multiple projects and prioritize tasks effectively
- A passion for digital marketing and staying up-to-date with industry trends
Why You'll Love It
- Competitive salary
- Performance review (2 times a year)
- Performance bonus (1 time per year from 0.5-month to 3-month salary amount)
- Annual paid leave
- Health insurance
- Social security
- Perfect attendance will be provided
- Monthly, quarterly, and annual MVP awards (prizes up to 8,000USD)
- Creative office environment located at EmQuartier
- Work in a professional and dynamic environment
- Good chance to explore new trends in the digital market