AdAsia Holdings Pte.Ltd., an Asian Internet advertising company (Main office: Singapore, CEO: Kosuke Sogo, henceforth: AdAsia Holdings) has, from May 17th 2016, officially established a local subsidiary in Thailand, and commenced the development and operation of next-generation TV advertising platform, and the optimization and sales of AdAsia Digital Platform and AdAsia Ad Network.
According to MATT (*1), the current market size for Digital TV is 22 Billion THB(Around 630 Million USD), a 50% increase compared to previous years, and the market size for Digital Advertising is currently 13.5 Billion THB(Around 385 Million USD), a 37% increase. It is assumed that demand for next-generation TV advertising platform is expected to expand, and furthermore, that the number of companies who have implemented AdAsia Digital Platform in Thailand has already surpassed 20, and there is going to be massive increase in demand in the future.
Additionally, even the fact that local media has a large portion of online traffic, there is currently much demand for media advertisement profit maximization due to the limited methods for increasing advertising revenue in Thailand. It is these circumstances that led to the establishment of a local subsidiary in Thailand, and commencement of business.
Company Name: AdAsia (Thailand) Limited
CEO: Kosuke Sogo
Location: 22F Bhiraj Tower at EmQuartier, 689 Sukhumvit Road (Soi 35), Bangkok 10110, Thailand
Capital: 8,000,000 THB
Business Details: Operation and Development of the Next Generation TV ad platform,
Development and sales of AdAsia Digital Platform
“We aim to increase the number of companies who have implemented AdAsia Digital Platform to 200 within 2016. Furthermore, to answer demands for next-generation TV advertising platform and AdAsia Digital Platform, we are planning to institute a 50-person system within 2016” said Kosuke Sogo, CEO and Founder of AdAsia Holdings.
*1 “2016 Industry Update”- Media Agency Association of Thailand