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AnyMind Group ties influencer marketing to app marketing with the launch of AnyTag Performance for Apps

AnyMind Group, a technology company for the business supply chain, has today announced the launch of AnyTag Performance for Apps to tie performance-driven influencer marketing with the marketing of mobile applications.

Leveraging AnyMind Group’s influencer marketing platform, AnyTag, mobile app marketers, developers and publishers can now employ a performance-based model that measures app download numbers as the key performance indicator for influencer marketing campaigns.

AnyTag users can also discover and select from a network of over 610,000 i

Blog

Influencer Marketing

Nov 7, 2023

10 Ways to Build a Loyal and Active Follower Base For Your Brand

Catching and retaining the attention of your target audience can be tricky, especially in an overstimulated digital age. With the constant influx of content and distractions vying for their time and interest, it's essential for brands to not only amass followers but also foster a loyal and active community.

In this blog, we'll explore strategies to engage your audience, build a devoted following, and, ultimately, boost your brand's success.

1. Know Your Audience Inside Out

Building a loyal and active follower base begins with understanding your t

Report

Influencer Marketing

Sep 26, 2023

AnyMind Toolkit: The Ultimate Guide to Social Media Platforms

Social media has become a powerful engine for businesses to reach a wide audience, establish meaningful connections, and drive business growth. However, with the variety of social media platforms available, picking which ones are best suited for your marketing strategy can be confusing.

In this toolkit, we will explore some of the most popular social media platforms and show you how to leverage them to connect with your target audience effectively.

Want to know which social media platforms will help you reach your goal?

Just quickly fill out our fo

Blog

Influencer Marketing

Sep 19, 2023

Mastering Influencer Marketing: A Comprehensive Guide to Success

What defines success in an influencer marketing campaign? What are the key factors that truly make an impact? Through this article, we'll embark on a journey to guide you in creating successful influencer marketing campaigns for your brand.

1. Clarify Your Objectives

Begin by pinpointing your specific goals. Are you aiming to boost brand awareness, drive sales, launch a new product, or engage with a particular target audience? Your objectives will shape the entire campaign.

Also, this would be a good opportunity to nail down your campaign evalua

Press Release

Product Update

Influencer Marketing

Sep 6, 2023

AnyMind Group’s AnyTag extends support to Meta’s Threads

AnyMind Group, an end-to-end commerce enablement company, has today announced that its influencer marketing platform, AnyTag, now supports the management of influencer marketing campaigns and the reporting of campaign performance on Meta’s newest social media platform, Threads.

AnyTag already has integrations with Meta-owned Facebook and Instagram, along with other social media platforms including X (formerly known as Twitter), YouTube and TikTok. The platform enables marketers to discover influencers across Asia, and activate, manage, track and attr

Event

Influencer Marketing

Sep 4, 2023

[Singapore] The 3rd evolution of influencer marketing and the rise of eSOLs

We’ve now entered the 3rd evolution of influencer marketing - one where influencer marketing converges with digital commerce and is much more attributable to business results. This has also given rise to a new type of influencer which we are coining eSOLs (e-Selling Opinion Leaders).

Who are eSOLs? eSOLs are online personalities who can influence buying decisions and drive sales for brands they collaborate with.

This seminar is your gateway to unlocking a new dimension of marketing success through the strategic integration of eSOLs into your market