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Influencer Marketing: Booming ROI or Bubble Fit to Burst? – AnyMind Group at Mumbrella Asia Travel Marketing Summit 2018

AnyMind Group was at the inaugural edition of the Mumbrella Asia Travel Marketing Summit on 16th April 2018. Having been successfully held in Australia for several years, Singapore was the conference’s first step out from the land down under. The crowd, consisting of travel brands including airlines, hotels and OTAs, had good reason to attend, as the conference explored themes ranging from AI’s potential applications within the hospitality space and how the human touch still remains indispensable, to a shift from marketing destinations to marketing exp