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Pertumbuhan Influencer Marketing Sosial Media di Indonesia

Download: State of Influence in Asia 2021 report now

Indonesia merupakan pasar yang besar untuk influencer marketing. Berdasarkan data dari We Are Social dan Hootsuite pada tahun 2020 menunjukkan tingkat penetrasi sosial media adalah 160 juta orang (59% dari populasi negara), dengan pertumbuhan 8,1% tahun-ke-tahun.

Head here for more resources on influencer marketing in Indonesia

Namun, angka tersebut saja sudah menunjukkan potensi jangkauan audiens, tetapi tidak menunjukkan bagaimana dampaknya terhadap pemasar dan bisnis yang ingin menjan

Case Study

Influencer Marketing

Apr 9, 2020

Etude House: Tom & Jerry new year collection – The effectiveness of influencer marketing campaign

Influencers have a highly engaged and loyal following. But how effective it is to leverage them on a product review? Here is a showcase for you in understanding the power and value of influencers’ engagement in the digital marketing space. By leveraging influencers in your digital marketing strategy, any brand can create a winning formula for success.---

A South Korea cosmetic brand Etude House has leveraged CastingAsia platform in Hong Kong to develop a micro-Influencer campaign on Instagram to maximize the brand awareness, recruit new custom

Case Study

Influencer Marketing

Jan 2, 2020

Operation TikTok and Dọn nghiệp thoát ế (Wipe off karma for not being FA) The power of understanding users and capturing trends

It is undeniable that TikTok has become a phenomenon across the world. Entering the Vietnamese market in 2018, TikTok has become the most popular application for the young generation, with innovative, unique and eye-catching features. In line with the 2019 Tết holiday (the Vietnamese New Year), TikTok leveraged on AnyTag to drive festive engagement with online communities in Vietnam.

Challenging the traditional meaning of "Tết holiday"

The challenge here was to upend brands like Pepsi, Neptune, Nestle and more, who have been building up brand storyli

Case Study

Influencer Marketing

Jan 2, 2020

GrabFood Signatures (Món Độc Quán Quen) campaign : success through strategy and execution in influencer marketing

Any successful campaign comes from utilizing the right strategy and a good execution plan. GrabFood's “GrabFood Signatures” (Món "Độc" Quán Quen) campaign in Vietnam had received great results in 2019. Through the use of various Vietnamese influencers, GrabFood successfully introduced their new segment: Signature items in customer's frequently-visited restaurants, which can only be ordered on GrabFood.

Together with CastingAsia - an influencer marketing platform and business line under AnyMind Group, and Asia’s most-scaled ecosystem for influencer marke

Case Study

Influencer Marketing

Dec 27, 2019

Traveloka teams up with CastingAsia in Indonesia for Traveloka’s Epic Sale and Epic Hour promo campaign

Traveloka, an Indonesia-based company, is an online travel and lifestyle platform that offers a variety of travel solutions including flight, hotel, and car rental booking services, integrated within one application. Recently, Traveloka collaborated with CastingAsia, one of the world’s leading influencer marketing platforms, to drive interest and sales on social media for a promotional campaign.

With the purpose of raising awareness and driving user action for Traveloka’s Epic Sale and Epic Hour promotion campaign, CastingAsia utilized nano-, mega-, and

Blog

Influencer Marketing

Sep 24, 2019

AnyMind Group at DATE (Discover Advanced Trends in E-economy) Summit 2019

The DATE (Discover Advanced Trends in E-economy) Summit 2019 gathers global leaders across eight countries to discuss six key trends around digital commerce today. Covering topics around 5G, blockchain, digital entertainment & social media, retail and AI, the conference brings key insights across the technology landscape.

Held in Taipei, Taiwan, DATE Summit 2019 was organized by Taiwan’s Bureau of Foreign Trade and Taiwan External Trade Development Council.

Kosuke Sogo, CEO and co-founder of AnyMind Group started the day with a keynote about digi

Jul 17, 2019

Berita

Pertumbuhan Influencer Marketing Sosial Media di Indonesia

Etude House: Tom & Jerry new year collection – The effectiveness of influencer marketing campaign

Operation TikTok and Dọn nghiệp thoát ế (Wipe off karma for not being FA) The power of understanding users and capturing trends

GrabFood Signatures (Món Độc Quán Quen) campaign : success through strategy and execution in influencer marketing

Traveloka teams up with CastingAsia in Indonesia for Traveloka’s Epic Sale and Epic Hour promo campaign

AnyMind Group at DATE (Discover Advanced Trends in E-economy) Summit 2019

Etude House: Tom & Jerry new year collection – The effectiveness of influencer marketing campaign

Operation TikTok and Dọn nghiệp thoát ế (Wipe off karma for not being FA) The power of understanding users and capturing trends

GrabFood Signatures (Món Độc Quán Quen) campaign : success through strategy and execution in influencer marketing

Traveloka teams up with CastingAsia in Indonesia for Traveloka’s Epic Sale and Epic Hour promo campaign

AnyMind Group at DATE (Discover Advanced Trends in E-economy) Summit 2019

AnyMind Group at Digital Transformation Trends Forum 2019

Join CastingAsia in Bangkok for Influencer Marketing 2020

Three Reasons Why Influencer Marketing Campaigns Typically Fail and How to Address Them

CastingAsia meluncurkan kapabilitas CPA dan CPC untuk influencer marketing

CastingAsia is at it Again! DAAT DAY 2019

3 ways influencer marketing can be better tied into advertising

Outbound marketing in Taiwan through influencer marketing

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