Ad Operations Manager, Digital Marketing

The Ad Operations Manager is a leader role responsible for leading, designing, and executing profitable digital performance campaigns across diverse channels, ensuring all efforts meet client KPIs (CPA, CPL) and maximize company PnL while guiding and coaching a dedicated operations team.

What You Will Do

Campaign Planning

• Collaborate with Business Dev Team/Account, Planning, content and creative teams to understand the client’s business objectives. 
• Develop digital detail media campaign plans/Recommendations (Channels wise) based on user insights and the media landscape to best meet client objectives (Skew to performance based clients/ projects)

Campaign Operating

• Follow the Ad Operation process from Planning to Campaign execution. 
• Own the end-to-end digital campaigns operating on a daily basis, including implementation, monitoring, optimization, performance analysis and reporting. 
• Monitor and assess ongoing campaigns performance; assist in strategic analysis of campaigns. 
• Foresee problems/issues/crisis as they arise, advise the best optimized solutions for team/ company/ client;
• Closely working with BD/Account, Planning team to propose action plans to deliver KPI (Skew to performance based: Leads, Orders/Purchases...)
• Manage campaign budgets, and reconciliation process to ensure & maximize company PnL.
• Interact daily and maintain rapport across platforms to ensure KPIs.
• Prepare and provide Final reviews or reports with actionable insights & learnings to relevant parties.

Team Management

• Supervise & Guide team members from end-to-end in campaign operation (Ad platforms setup, tracking implementation, optimized tactics..)
• Coach junior team members on digital campaign execution.
• Sharing with the internal team new innovations/tools.

Other Tasks 

• Adheres to Media buying best practices as established by team (i.e. meeting deadlines, adhering to budgets, etc)
• Update with line-manager and internal teams on project status, together with insights and recommendations. 
• Successfully manages and leverages vendor relationships employing diplomatic communications to ensure high-quality deliverables that are timely, within specification and to the client's best advantage

Who You Are

• Bachelor’s degree (communications, marketing, advertising, or media preferred)
• Minimum 5 years experience in digital performance media, with experience in leading at least 2-3 members
• Experience in media planning (both channel planning & execution), monitoring digital media campaigns (priority performance). 
• Experience in operating diverse performance campaigns: Lead Generation, Ecommerce (purchase optimization on marketplace & branded eshop), App installation (NRU, In-app events..)
• Deep-knowledge on:
  • Media platforms (Facebook Ads (Conversion Ads, CPAS/Catalogue Sales), Google Ads (Shopping Ads), Local Adnetworks, Affiliate Networks, Programmatic Ads...
  • 3rd party Measurement platforms: GA & GA for Ecommerce, App Flyers..

• Have knowledge about global & local Ecommerce platforms: BigCommerce, Shopify, WooCommerce, Haravan..
• Strong data analysis along with fluent proposals/reports writing and presentations skills
• Good business sense and the ability to manage budget
• Strong understanding of all media types, with a strong focus on digital
• Researching, critical & logical thinking, teamwork
• Good at verbal and written communication skills
• Proficiency in Microsoft Excel, PowerPoint and Word
• Good command in English 

Why You'll Love It

• Competitive Salary
• Performance Review (2 times per year)
• Performance Bonus (1 time per year from 0.5-month to 3-month salary amount)
• Annual Leave: 15 days and other leave types
• Quarterly, Annual MVP Awards (prizes up to 5,000USD)
• Private health Insurance
• MacBook to be provided
• Good chance to explore new trends in the digital market
• Opportunity to learn and work with the most advanced advertising technology platforms
• Work in professional, active, international and dynamic environment