AdAsia Holdings, a technology company developing solutions in advertising, has announced today the opening of an office in Hong Kong.
This move will look to increase the company’s East Asian operations, with a possible view towards listing on the Hong Kong Stock Exchange.
Kosuke Sogo, Chief Executive Officer and co-founder of AdAsia Holdings, said: “We are aiming for a public listing within the next two years, and have identified the stock exchanges of Hong Kong or Japan as the most ideal environments.”
Along with the introduction of the AdAsia Digital Platform and CastingAsia, the company also aims to build up its ad networks in Hong Kong, further connecting Asia’s marketers and advertisers to premium online advertising inventory across Asia.
“We aim to enable marketers and advertisers in Hong Kong to leverage on intelligent tools to reach audiences across Asia and vice versa. By partnering with local publishers, we are able to improve the experience for the everyday internet user, bringing them advertising of value in less intrusive and more creative ways,” said Sogo.
Otohiko Kozutsumi, Chief Operations Officer and co-founder of AdAsia Holdings, said: “We are looking at a well-connected populace with 85 percent of the population already connected to the internet. Social media is also growing in popularity, with three-quarters of the population already engaged with a social media platform with a positive year-on-year adoption rate. Our move into Hong Kong seeks to leverage on these trends, providing marketers and publishers greater means to increase returns.”
After successful entries into several Southeast Asian markets as well as East Asia, the Singapore-headquartered company now adds Hong Kong to the list, making this their tenth city and ninth country of operations since starting out in April 2016.
AdAsia Holdings’ Hong Kong office is located on the 54th floor of Hopewell Centre, 183 Queen’s Road East, Hong Kong.