Influencer Marketing Manager

The Influencer Planning Manager plays a pivotal role in orchestrating Influencer's strategies and campaigns to meet client objectives effectively. This position involves leading a team of Seniors, Executives, and Interns, while also serving as a liaison between various departments such as Business Development and Account Management. The role requires a strong connection with KOL and Talent Management. 

What You'll Do

• Team Leadership and Management:

  • Lead and supervise a team consisting of two senior members, overseeing their day-to-day activities and providing guidance and mentorship.
  • Oversee the work of eight executives and interns, ensuring alignment with campaign objectives and timelines.

• Strategy Development and Execution:

  • Collaborate with cross-functional teams, including Business Development and Account Management, to understand client requirements and objectives.
  • Utilize expertise in influencer marketing to translate client briefs into effective campaign strategies that resonate with target audiences.
  • Conduct negotiations with influencers regarding pricing, deliverables, and contractual agreements, ensuring alignment with campaign budget constraints and client expectations.
  • Develop innovative approaches to influencer selection, content creation, and campaign activation to maximize engagement and impact.

• Relationship Management:

  • Cultivate and maintain strong relationships with Key Opinion Leaders (KOLs) and influencers across relevant industries.
  • Work closely with Talent Management to identify, onboard, and manage influencer partnerships that align with campaign goals and brand values.

• Market Research and Trend Analysis:

  • Stay abreast of industry trends, emerging platforms, and best practices in influencer marketing.
  • Conduct market research and competitor analysis to identify new opportunities and potential challenges in the influencer landscape.

• Cross-Functional Collaboration:

  • Serve as a bridge between different departments within the organization, facilitating communication and alignment on influencer marketing initiatives.
  • Collaborate with Creative, Content, and Analytics teams to ensure seamless integration of influencer campaigns with overall marketing strategies.

Who You Are

• Bachelor's degree in Marketing, Communications, Business Administration, or related field
• Proven experience in influencer marketing, with a strong portfolio of successful campaigns and partnerships.
• Excellent leadership and team management skills, with the ability to motivate and inspire team members to achieve goals.
• Exceptional communication and interpersonal abilities, capable of building rapport with influencers, clients, and internal stakeholders.
• Strong analytical skills, with proficiency in data analysis and performance tracking tools.
• Strategic thinker with a creative mindset and a passion for staying ahead of industry trends.
• Previous experience in client-facing roles and the ability to effectively translate client needs into actionable strategies.
• Familiarity with social media platforms, influencer management tools, and content creation workflows

Why You'll Love It

• Competitive Salary
• Work in a professional, active, international, and dynamic environment
• Good chance to explore new trends in the digital market
• Yearly Employee Recognition: Rising Stars and the MVP - Best Employee award
• Non-cash benefit: private medical insurance, government social insurance
• vibrant TGIF tradition.