Research & Analytics Manager, Strategic Planning

Research & Analytics Manager is someone blends technical skills (analytics, basic coding, AI/LLMs) with business understanding (marketing, consumer insights) — uniquely positioned to transform the marketing industry and be at the forefront of leading business growth in the new 

 What You Will Do

• Overall scope of work
  • Understand brand campaign goals and creative requirements to define the right insight plan 
  • Translate business questions into structured analysis and identify required data/insights
  • Analyze marketing, creator, social, and commerce data to uncover trends and opportunities.
  • Use LLMs and AI tools and simple Python/SQL scripts to enhance research and streamline analysis
  • Build dashboards (Looker Studio) and present insights through data visualization tools.
  • Stay updated with AI, analytics, and digital marketing trends
• Impact over time
  • Become a key insight partner to the creative planning team, leading campaign strategy
  • Develop more advanced analytical frameworks and collaborate on data science–driven approaches to guide concept development.
  • Help establish scalable analytics processes, AI-driven workflows, and insight tools that elevate planning and strategy capabilities further and strengthen decision making

Who You Are

• A recognized Bachelor's degree 
• 2–3 years of experience in analytics, insights, marketing intelligence, or related roles
• Solid understanding of digital marketing, consumer behavior and insight frameworks
• Ability to translate business questions into actionable consumer insights 
• Strong analytical and problem-solving skills
• Comfortable handling, processing, and analyzing large datasets from multiple sources
• General familiarity with data science concepts, analytical modeling, and scalable workflows
• Familiarity with LLMs / prompt engineering
• Basic coding/scripting (Python, SQL, R, etc.)
• Proficient in Excel/Sheets and data visualization tools, including Google Looker Studio 
• Curious, collaborative, and eager to learn
• Proactive, action-oriented who thrives on making things happen
• Excellent communication both in Vietnamese and English
• Open mind-set to utilize AI in daily tasks/operations

Why You'll Love It

• Competitive Salary
• Performance Review (2 times per year)
• Performance Bonus (1 time per year from 0.5-month to 3-month salary amount)
• Annual Leave: 15 days and other leave types
• Private Health Insurance
• MacBook to be provided
• Good chance to explore new trends in the digital market
• Opportunity to learn and work with the most advanced advertising technology platforms
• Work in a professional, active, international and dynamic environment.