Career

Senior Executive, Influencer Marketing

Influencer Marketing, Hong Kong

Assist the CN team with all aspects of the influencer campaigns, including content creation, crafting a marketing strategy, and executing online & offline campaigns
Conduct various material preparation, including pitch deck, content brief, campaign reports, showcases, etc.
Run daily Official Account (OA) maintenance for clients and brands, and evaluate performance for optimization insights
Stay up-to-date with the latest trends of CN social media platforms, especially XHS, Douyin, and WeChat; be able to catch up on recent trends and policies
Conduct regular market research with CN/HK vendors to provide reports and campaign showcases to stakeholders
Support offline corporate activities, such as KOL seminars, branding sessions, internal trainings, etc.
Negotiate and manage influencer contracts, including payment terms and deliverables
Establish and maintain solid relationships with key parties, including but not limited to influencers, MCNs, agency partners and referrals

Bachelor's degree or above in Marketing or above, or related field
Proven experience in influencer marketing in China
Ability to work collaboratively in a fast-paced environment.
Familiarity with content creation and digital marketing principles.
Strong understanding of social media trends and user behaviour on China social media landscape
Strong network with influencer preferred
Creative thinking and problem-solving abilities
Fluent in English will be a plus

Competitive Salary
Performance Review (twice per year)
Performance Bonus
Annual Leave: 14 days and other special leaves
Opportunity to learn and work with the most advanced advertising technology platforms
Work in a professional, active, international and dynamic environment