Manager, Performance Marketing, D2C

As a Manager, Performance Marketing D2C, you’ll create and optimize high-impact campaigns across digital channels to drive conversions, engagement, and growth. If you thrive on analyzing performance metrics, fine-tuning strategies, and achieving ambitious ROI goals, we want to hear from you. Join us to leverage cutting-edge tools and collaborate with cross-functional teams to fuel our company’s success.

What You'll Do

• Drive short- and long-term E-commerce strategy to meet and exceed company's objectives
• Own the E-commerce P&L, including media budget, sampling, promotions, Creative asset
• Partner closely with external agency and cross-functional digital marketing team to develop investment strategy and manage monthly budgets to maximize ROAS
• Help support planning and execution of E-commerce ad spend with media agency, that support the brand's sales goal and marketing focuses
• Own relationship and meeting cycle with E-commerce merchandising and marketing teams
• Stay on top of e-commerce industry trends and use data & information to adapt existing campaign strategies
• Develop and maintain excellent customer relationships in all functions
• Build and manage acquisition campaigns across various channels including social, SEM, and display to drive revenue and increase ROI.
• Analyze and optimize campaign performance based on data-driven insights and strategy using quantitative analysis.
• Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google Analytics
• Work with creative and marketing teams to test strategies and innovation.
• Other duties as assigned

Who You Are

• Bachelor's degree in Marketing or relevant field
• 5+ years ecommerce or agency experience within Retail, CPG, wholesale, or DTC Interest , quantitative marketing and execution on social, search, or other performance-oriented channels
• In-platform execution experience setting up campaigns in Facebook ads manager, Google Ads, and Google AdWords
•  Deep understanding of data or data modeling and able to objectively identify insights for sharing with stakeholders
• Exceptional analytical skills to identify opportunities within complex data and where these can be operationalized
• Proven track record of building and scaling acquisition campaigns with a strong focus on ROI
• Outstanding presentation skills
• Excellent written and verbal communication skills
• Strong project management skills
• Critical thinker and creative

Why You'll Love it

• Competitive salary
• Performance Review (twice a year)
• Annual paid leave
• Health insurance
• Creative office environment
• Work in a professional and dynamic environment.
• Good chance to explore new trends in the digital market.