Studi Kasus

Case Study

Influencer Marketing

Jul 28, 2023

Tri menggunakan AnyTag untuk menjalankan kampanye Generasi Happy di Indonesia

Background

Tri adalah perusahaan telekomunikasi Indonesia dan bagian dari Indosat OoredooHutchison, yang merupakan jaringan terbesar kedua di Indonesia. Produk dan ekosistem digital Tri melayani Generasi Z, memberdayakan mereka untuk mengejar passion dan mengambil tindakan di dunia digital.



“Generasi Happy” oleh Tri adalah kampanye brand activation 360 derajat yang masif, baik secara on-ground maupun online, yang mengundang pemimpin lokal dan global terkemuka yang telah membangun karier dan reputasi di dunia digital dengan beragam minat. Kampanye ini

Case Study

Influencer Marketing

Jun 10, 2022

Reviving the travel industry in Indonesia, Tiket.com taps on AnyTag

Background

Tiket.com is an online travel agency that provides various booking services for hotels, apartments, flights, car rentals, and entertainment. Recently, Tiket.com utilized AnyMind Group’s influencer marketing platform, AnyTag, for their 2022 Ramadhan campaign (THR) in Indonesia.

THR typically stands for “Tunjangan Hari Raya”, or receiving holiday allowance, is one of the most awaited moments during the month of Ramadan, and Tiket.com wanted to put their own spin on THR to mean “Tiket Hari Raya”.

During the Ramadhan period, Indonesians usually

Case Study

Influencer Marketing

Jul 30, 2021

Fashion online bertemu influencer marketing – Bagaimana SHEIN menaklukkan Filipina

Latar Belakang

SHEIN adalah perusahaan fashion online murni terbesar secara global. Perusahaan ini mendesain dan menjual pakaian jadi, barang fashion lainnya, dan aksesori terutama di bawah merek "SHEIN" andalan mereka.



Perusahaan fashion online ini memiliki jangkauan yang mengagumkan, dengan lebih dari 21 juta followers di halaman Instagram, dan 16.2 juta likes di akun TikTok.



Untuk mendorong awareness, interaksi, dan klik ke aplikasi SHEIN di Filipina, SHEIN beralih ke AnyMind Group dan platform influencer marketing, AnyTag.



Dengan memanfaatk

Case Study

Influencer Marketing

Apr 9, 2020

Etude House: Tom & Jerry new year collection – The effectiveness of influencer marketing campaign

Influencers have a highly engaged and loyal following. But how effective it is to leverage them on a product review? Here is a showcase for you in understanding the power and value of influencers’ engagement in the digital marketing space. By leveraging influencers in your digital marketing strategy, any brand can create a winning formula for success.---









A South Korea cosmetic brand Etude House has leveraged CastingAsia platform in Hong Kong to develop a micro-Influencer campaign on Instagram to maximize the brand awareness, recruit new custom

Case Study

Influencer Marketing

Jan 2, 2020

Operation TikTok and Dọn nghiệp thoát ế (Wipe off karma for not being FA) The power of understanding users and capturing trends

It is undeniable that TikTok has become a phenomenon across the world. Entering the Vietnamese market in 2018, TikTok has become the most popular application for the young generation, with innovative, unique and eye-catching features. In line with the 2019 Tết holiday (the Vietnamese New Year), TikTok leveraged on AnyTag to drive festive engagement with online communities in Vietnam.



Challenging the traditional meaning of "Tết holiday"

The challenge here was to upend brands like Pepsi, Neptune, Nestle and more, who have been building up brand storyli

Case Study

Influencer Marketing

Jan 2, 2020

GrabFood Signatures (Món Độc Quán Quen) campaign : success through strategy and execution in influencer marketing

Any successful campaign comes from utilizing the right strategy and a good execution plan. GrabFood's “GrabFood Signatures” (Món "Độc" Quán Quen) campaign in Vietnam had received great results in 2019. Through the use of various Vietnamese influencers, GrabFood successfully introduced their new segment: Signature items in customer's frequently-visited restaurants, which can only be ordered on GrabFood.

Together with CastingAsia - an influencer marketing platform and business line under AnyMind Group, and Asia’s most-scaled ecosystem for influencer marke