案例分享

Case Study

Influencer Marketing

Jul 30, 2021

电商时尚 x 网红行销：SHEIN 如何用网红征服菲律宾市场

Background

SHEIN 是全球最大的电商服饰品牌，贩售自行设计的流行服饰与配件，并使用「SHEIN」服饰品牌名称。 SHEIN 本身已经在 Instagram 上拥有超过两千一百万的粉丝、在 TikTok 帐号上更有一千六百二十万的赞数。



为了推广 SHEIN app 在菲律宾市场的知名度、互动率与点击率，SHEIN 与 AnyMind Group 合作并使用 AnyMind Group 旗下网红行销产品 AnyTag。



SHEIN 希望藉由本次网红行销活动发推广 SHEIN 的春季折扣季，并藉由 YouTube、Instagram 和 TikTok 等多平台的 KOL 宣传，达到最大的活动成效。



Strategy

在透过 AnyTag 挑选参与活动的网红时，品牌特别注重以下几点：

• 让 Instagram 的使用者与贴文互动外，更要导流至SHEIN 的行动版应用程式。

• 选择充满创意的网红，使他们的粉丝能认同、购买合作网红所选的单品。

• 挑选能带来高度曝光、互动以及点击率的网红。

• 为 SHEIN 行动版应用程式带来充足的流量、更进一步转换成实际业绩。



SHEIN 可以藉由 AnyTag 发掘、接洽、管理、追踪和归因网红行销活动，更可

Case Study

Influencer Marketing

Apr 9, 2020

Etude House: Tom & Jerry new year collection – The effectiveness of influencer marketing campaign

Influencers have a highly engaged and loyal following. But how effective it is to leverage them on a product review? Here is a showcase for you in understanding the power and value of influencers’ engagement in the digital marketing space. By leveraging influencers in your digital marketing strategy, any brand can create a winning formula for success.---









A South Korea cosmetic brand Etude House has leveraged CastingAsia platform in Hong Kong to develop a micro-Influencer campaign on Instagram to maximize the brand awareness, recruit new custom

Case Study

Influencer Marketing

Jan 2, 2020

Operation TikTok and Dọn nghiệp thoát ế (Wipe off karma for not being FA) The power of understanding users and capturing trends

It is undeniable that TikTok has become a phenomenon across the world. Entering the Vietnamese market in 2018, TikTok has become the most popular application for the young generation, with innovative, unique and eye-catching features. In line with the 2019 Tết holiday (the Vietnamese New Year), TikTok leveraged on AnyTag to drive festive engagement with online communities in Vietnam.



Challenging the traditional meaning of "Tết holiday"

The challenge here was to upend brands like Pepsi, Neptune, Nestle and more, who have been building up brand storyli

Case Study

Influencer Marketing

Jan 2, 2020

GrabFood Signatures (Món Độc Quán Quen) campaign : success through strategy and execution in influencer marketing

Any successful campaign comes from utilizing the right strategy and a good execution plan. GrabFood's “GrabFood Signatures” (Món "Độc" Quán Quen) campaign in Vietnam had received great results in 2019. Through the use of various Vietnamese influencers, GrabFood successfully introduced their new segment: Signature items in customer's frequently-visited restaurants, which can only be ordered on GrabFood.

Together with CastingAsia - an influencer marketing platform and business line under AnyMind Group, and Asia’s most-scaled ecosystem for influencer marke

Case Study

Influencer Marketing

Dec 27, 2019

Traveloka teams up with CastingAsia in Indonesia for Traveloka’s Epic Sale and Epic Hour promo campaign

Traveloka, an Indonesia-based company, is an online travel and lifestyle platform that offers a variety of travel solutions including flight, hotel, and car rental booking services, integrated within one application. Recently, Traveloka collaborated with CastingAsia, one of the world’s leading influencer marketing platforms, to drive interest and sales on social media for a promotional campaign.

With the purpose of raising awareness and driving user action for Traveloka’s Epic Sale and Epic Hour promotion campaign, CastingAsia utilized nano-, mega-, and