Senior Executive, Account Strategy 廣告投手/廣告優化師

For this position, we require a candidate who can develop a comprehensive strategy for product planning, including analyzing the target audience, creating short, medium, and long-term advertising aligned with different levels of involvement with the brand, conveying messages, and the ability to analyze and optimize the performance of advertising in real-time.

---What You Will Do---

• Setup and execution of performance campaigns across SEM, Social and Display/Programmatic
• On-going optimization to achieve client's KPI target
• Manages campaign budget spend by implementing relevant bidding strategies and keeping track of budget pacing, updating the strategy, and troubleshoot accordingly
• Work with the Senior Execs/Specialists to execute multi-channel strategies
• Notify Manager of any account issues when budget and bid pacing, including major volume or cost shifts
• Produce and develop reports on monthly campaign performance, audiences, creative analysis, and cross channel attribution - update client performance reports, analyze and format data, supply insights and commentary
• Assist Sr. Executive and Manager in the preparation and rationale of paid media recommendations and new tactics
• Produce case studies and best practices on campaigns that best utilized data/research products.
• Maintain effective relationships within the team and business unit, working with the AS / IM team to support the DM sales team on account management on a day to day basis
• Work with the PG team to establish PMP solutions
• Handle multiple projects simultaneously and manage various accounts in a timely and professional manner

---Who You Are---

• 1-3 years relevant campaign management experience
• Knowledge on Google Ads, Facebook Ad Manager and DV360
• Must Familiar with Social Media Channels, (Facebook, Instagram, YouTube, KOLs)
• Able to produce high quality work within a fast paced, dynamic environment
• Excellent verbal and written communication skills in English and Mandarin
• Digital savvy, with specific proficiency at MS Suite: Excel, Word, PowerPoint
• Develops knowledge of client's business, competition and latest industry news and trends

---Why You Love It---

• Competitive salary
• Performance review (twice a year)
• Performance bonus 
• 14 annual paid leaves
• All-hands meeting abroad
• Annual MVP awards (prizes up to 8,000 USD)
• MacBook to be provided
• All-you-can-eat snacks and capsule coffee
• A professional, international and dynamic working environment
• Chances to keep up with cutting-edge trends in the digital market
• Opportunity to learn and work with the most advanced technology platforms