Performance Senior Executive, D2C

We are seeking a highly motivated and data-driven Performance Senior Executive to take ownership of our advanced digital marketing initiatives. This role requires a strategic thinker with proven expertise in planning and executing full-funnel communication campaigns across major e-commerce platforms like Shopee, Lazada, and TikTok. You will be instrumental in driving continuous optimization, analyzing real-time KPIs, and transforming complex performance data into actionable insights to ensure maximum ROI and sustained business growth for our clients.

What You'll Do

• Plan and execute full-funnel communication campaigns across e-commerce platforms (Shopee, Lazada, TikTok,..).
• Monitor and optimise campaigns in real-time based on KPIs to ensure maximum performance and ROI.
• Proactively provide data-driven insights and recommendations for budget allocation and strategy adjustment.
• Develop and lead performance marketing strategies across channels, including SEM, paid social, display, video, and affiliate.
• Set and manage KPIs aligned with client business objectives.
• Continuously analyse campaign performance and prepare reports with actionable recommendations.
• Execute, optimise, manage, and monitor campaign performance and profit.
• Conduct market research and identify emerging trends, consumer insights, and growth opportunities.
• Collaborate with planning teams to develop monthly, quarterly, and annual campaign roadmaps based on product and business goals.
• Drive ongoing A/B testing and experimentations to optimize creatives, bidding strategies, and targeting for continuous improvement.

Who You Are

• Bachelor’s degree (communications, marketing, advertising, or media preferred).
• More than 3 years of experience in digital marketing fields, E-Commerce, or a digital marketing agency, with experience in planning/optimising for E-commerce performance marketing.
• Ability to prioritize and organize workload.
• Good business sense and the ability to manage a budget.
• Strong understanding of all media types, with a strong focus on digital.
• Strong quantitative and analytical skills, including working with budgets and numbers.
• Researching, critical & logical thinking, teamwork.
• Good at verbal and written communication skills.
• Experience in Analytics & Measurement Tools (Google Analytics 4, GTM) would be an added advantage.
• Proficiency in Microsoft Excel, PowerPoint, and Word.
• Good command of English.

Why You’ll Love It

• Competitive Salary.
• Performance Review (2 times per year).
• Performance Bonus (1 time per year from 0.5-month to 3-month salary amount).
• Annual Leave: 15 days and other leave types.
• Private health Insurance.
• MacBook to be provided.
• Good chance to explore new trends in the digital market.
• Opportunity to learn and work with the most advanced advertising technology platforms.
• Work in a professional, active, international, and dynamic environment.