사례

Tri taps on AnyTag to run Generasi Happy campaign in Indonesia

Background

Tri is an Indonesian telecommunication company and part of Indosat OoredooHutchison, which is Indonesia's second-largest network. Tri's product and digital ecosystem caters to Gen Z, empowering them to pursue their passions and take action in the digital world.

“Generasi Happy” by Tri is a massive 360-degree brand activation campaign, both on-ground and online, that invites prominent global and local leaders who have built their careers and reputation in the digital world across diverse interests. The campaign aims to share knowledge and e

Case Study

Influencer Marketing

Jun 30, 2023

How Dentsu Digital does data-driven influencer marketing with AnyTag

Dentsu Digital is one of the largest integrated digital firms in Japan, providing services such as the planning and execution of next-generation marketing strategies using data and technology, designing and building platforms that serve as the foundation for these strategies, and digital transformation consulting to support business innovation for their clients.

In the influencer marketing space, Dentsu Digital taps on AnyMind Group’s influencer marketing platform, AnyTag, to propose comprehensive marketing strategies to their brand customers, activa

Case Study

Influencer Marketing

Jan 5, 2023

How PR firm Sunny Side Up tapped on AnyTag to maximize synergy between PR and influencer marketing with the use of data

PR = Public relations. Here, a “PR firm” refers to a company that handles public relations work on behalf of a company to build effective relationships between a company and its publics. Sunny Side Up is one of Japan’s largest PR firms. We speak to Mr. Ikai, Sunny Side Up’s Executive Officer and Director of Public Relations Division 1, about the company’s use of AnyTag and how public relations and influencer marketing will stack up for the future.

About Sunny Side Up

Sunny Side Up (SSU) has influenced various trends in the public r

Case Study

Influencer Marketing

Nov 24, 2022

Expanding Friesland Campina’s Foremost into Laos and Cambodia

When looking at nutrients that are important for the development of children, most would immediately think of milk as one of the most important nutrient sources. Foremost is one of such brands that focuses on nutritional values and various nutrients. Parents of young children typically look for consumables that contain nutrients for brain and physical development for their children. That’s why Foremost invented and developed milk formulas for Omega Gold 369 and Omega 369 (sweet taste), delivering higher nutritional value including DHA, Sphingomyelin, MGF

Case Study

Influencer Marketing

Sep 7, 2022

Tipco builds buzz in Thailand using AnyTag

When it comes to fruit juices or juice boxes, Tipco is always one of the top brands that most people in Thailand talk about. In addition, Tipco is always developing new products and introducing new flavors to the market such as Homsuwan Pineapple Juice or its Tipco ABC Juice - a blend of apples, beetroots, and carrots. In addition, Tipco also offers functional juices such as the Tipco INNO drink: a fruit juice mixed with vitamins.

Tipco tapped on AnyMind’s influencer marketing platform, AnyTag, to drive buzz for its brand and products. Their

Case Study

Influencer Marketing

Aug 23, 2022

Xiaomi’s new approach to influencer marketing – Raise Awareness and Engagement for their new phone model ”Xiaomi 12”

Background

Based in China, Xiaomi is one of the world's largest consumer electronics companies offering smartphones, laptops, mobile accessories, wearables, home appliances, and smart-home devices.

In March 2022, Xiaomi launched a new smartphone model - Xiaomi 12. To increase new product awareness whilst highlighting the advanced photography capabilities to Hong Kong audiences, Xiaomi tapped on AnyMind Group’s AnyTag to launch a series of influencer campaigns. By selecting the right YouTube creators who matched targeted audiences along with giveaway

Nov 30, 2021

사례

Tri taps on AnyTag to run Generasi Happy campaign in Indonesia

How Dentsu Digital does data-driven influencer marketing with AnyTag

How PR firm Sunny Side Up tapped on AnyTag to maximize synergy between PR and influencer marketing with the use of data

Expanding Friesland Campina’s Foremost into Laos and Cambodia

Tipco builds buzz in Thailand using AnyTag

Xiaomi’s new approach to influencer marketing – Raise Awareness and Engagement for their new phone model ”Xiaomi 12”

How Dentsu Digital does data-driven influencer marketing with AnyTag

How PR firm Sunny Side Up tapped on AnyTag to maximize synergy between PR and influencer marketing with the use of data

Expanding Friesland Campina’s Foremost into Laos and Cambodia

Tipco builds buzz in Thailand using AnyTag

Xiaomi’s new approach to influencer marketing – Raise Awareness and Engagement for their new phone model ”Xiaomi 12”

How LANEIGE successfully facilitated online and offline sales of their newly launched skincare collection by tapping on influencer marketing

Reviving the travel industry in Indonesia, Tiket.com taps on AnyTag

How to leverage influencers for in-person events?

Calbee, Inc. taps on AnyTag for breakfast cereal brand

BALMUDA’s new approach to influencer marketing for home appliances drives attributable sales

ZTYLEZ ART SPACE – a new photo shooting spot in Hong Kong and how it was collaborated and promoted with influencers

Newly Launched Personal Care Brand Meets Influencer Marketing： How Bathing Shed Launched in the Hong Kong Market

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