For content creators in 2025, the path from “content” to “commerce” has never been shorter. Social commerce has evolved from simple link-sharing into a sophisticated ecosystem where recommendations drive immediate revenue. But to truly scale, creators and brands need to understand the unique behaviors of the modern consumer.
To understand why social commerce is exploding right now, we have to look at the data. According to the Indonesia Digital Landscape 2025 report by AnyMind Group, the market has shifted dramatically toward speed and visual engagement. Indonesian consumers are moving faster than ever, with 32% taking just one day to shift from awareness to consideration, a transition significantly quicker than in many other Southeast Asian markets.
This speed is driven largely by video. The report highlights that mobile video ad completion rates in Indonesia have reached nearly 75%, proving that audiences are not just scrolling, but they are watching and engaging. Furthermore, influencer content has become the primary driver of discovery, with 31% of consumers citing it as their key source for finding new products. This creates a fertile ground for social commerce, where high trust and high engagement converge to drive rapid sales.
The Accelerator is an Ecosystem
Success in this high-speed environment requires robust infrastructure, which is where AnyMind Group bridges the gap. Rather than offering a simple tracking link, we provide an end-to-end ecosystem connecting creators and brands. For creators, AnyCreator is a platform for influencer marketing that provides creators and influencers with tools and resources to discover brand collaborations and gain insights into social media. Simultaneously, brands utilize AnyTag to discover high-performing influencers and track conversions in real-time, transforming affiliate marketing into a measurable revenue channel.
Case Study: The $100k Monthly Milestone
The power of this ecosystem is best illustrated by a recent initiative in Indonesia’s gadget market. AnyMind Group cultivated a network of over 100 creators specifically for the YouTube Shopping Affiliate program. By leveraging data to match these creators with in-demand electronics, they turned standard reviews into powerful sales engines.
The results were transformative. In the second half of 2025, three of these Indonesian-based gadget review channels each surpassed US$100,000 in monthly GMV. These figures were driven entirely by this program, validating the model at a massive scale.
AnyMind’s strategic support ensured these creators were tagging the right high-ticket items that appealed to their specific audiences, maximizing the earnings per view. When you combine the report’s finding that 35.7% of consumers are influenced by sponsored product placement, with the seamless nature of social commerce, the result is a highly efficient revenue stream that benefits creators, brands, and viewers alike.
With that being said, social commerce in 2025 is no longer just a side hustle. It is a data-backed business model. By leveraging the speed of the Indonesian consumer, the dominance of video content, and the integrated technology offerings.
To find out more about social commerce, contact us today!
