AnyMind Group [TSE:5027], an end-to-end commerce enablement company, has today announced the launch of Social Hack, a service-based offering for businesses in Hong Kong to take advantage of platform integrations between AnyMind Group’s various proprietary platforms and social media platforms such as TikTok and Instagram to reach target consumers in Southeast Asia through influencer marketing, social commerce and live commerce.
In just Southeast Asia alone, 63.7% of the total population (684 million) are social media users, with TikTok being the fastest-growing social media platform and the platform is reported to have an advertising reach of 276.1 million users aged 18 and above (approximately 40% of total population). In addition, TikTok Shop was reported to have a gross merchandise value (GMV) for Southeast Asia of $4.4 billion in 2022, and is reportedly targeting a global US$20 million GMV for 2023.
In addition to consulting services for the planning, reviewing and optimizing of cross-border expansion strategies, AnyMind Group will also provide:
- Influencer marketing through AnyTag , to discover influencers (including those on TikTok Creator Marketplace and other social media platforms), and set up, manage and track cross-platform influencer marketing campaigns through AnyTag;
- Social media analytics, competitor, hashtag and fan analysis, and management of user-generated content, through AnyTag;
- TikTok Shop store management and analytics and e-commerce management and analytics through AnyX
- Instagram Live viewer engagement capabilities through AnyChat, including automatic responses during live streams triggered through user comments and keywords.
On the launch of Social Hack, Kosuke Sogo, CEO and co-founder of AnyMind Group, said: “With their commerce capabilities growing in adoption, social media platforms are also a key facet of the next generation of commerce, creating an interconnected ecosystem that shortens the path between discovery and purchase. On the other hand, our technology provides businesses with access to such innovations at various points of the supply chain, and an initiative like Social Hack will not just provide our customers with the right set of tools, but also key expertise in ensuring success as the world moves towards next-gen commerce.”
Ben Chien, Managing Director, Greater China, AnyMind Group, said: “As we enter the next generation of commerce, businesses in Hong Kong now have more opportunities to reach, engage and serve customers in international markets. By providing in-market expertise on top of our proven technology, we’re effectively removing borders for businesses for their cross-border expansion needs.”