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CastingAsia发表全新平台与商标CastingAsia Marketplace

全新产品组合将为市场推广人员提供更专业的资源

AnyMind Group旗下的CastingAsia是一家以人工智能技术为核心并致力于提供市场营销方案的科技公司。公司今日宣布推出专注于将小微型KOL (micro-influencer) 与品牌进行匹配的新平台 ─ CastingAsia Marketplace。不久前经历了组织重组的CastingAsia目前作为 AnyMind 集团旗下的独立业务单元 ,拥有独特的产品组合:

CastingAsia Platform (http://casting-asia.com/platform/ )

作为采用人工智能技术的KOL营销控制面板,利用计算机视觉、自然语言处理以及深度学习来实现对KOL的智能配对、互动、和关系管理,并具备出具报告与识别诈欺等功能。

CastingAsia Marketplace (http://casting-asia.com/marketplace/ )

作为以绩效表现为基础且值得信赖的高效可扩充式平台,协助KOL与品牌实现紧密合作。

CastingAsia Engagement ( http://casting-asia.com/engagement/ )

作为能轻松管理KOL的一站式解决方案,提供给市场营销人员当地以及区域内的KOL营销相关专业意见,协助其顺利执行相关活动。

AnyMind Group创始人兼首席执行官十河宏辅 (Kosuke Sogo) 表示:“新平台的差异化特性可望为市场营销人员与KOL双方提供更符合需求的资源。通过 CastingAsia Marketplace平台,市场营销人员将能轻松获取数千位KOL的信息,方便他们掌握本地化特征,进而扩展KOL市场营销活动的规模。”

CastingAsia将指派林信吾 (Shingo Hayashi) 担任新区域主管,他将会负责执掌CastingAsia 平台的整体产品、商业策略与业务增长,并直接向十河宏辅汇报。林表示:“我们目前已与超过一万名KOL与小微型KOL合作,并计划在今年年底前将规模扩大3倍,达到3万名KOL。这也将使我们成为亚洲区成长速度最快、规模最大的KOL市场营销平台。”

CastingAsia Engagement团队遍布全球9个国家的10个城市,能够实地协助市场营销人员与KOL,使市场推广活动达到最佳成效。

About AnyMind Group

AnyMind Group was formed in January 2018 and is the parent company of AdAsia Holdings, TalentMind and CastingAsia. Along with a proprietary AI-driven matching engine and SaaS solutions, AnyMind Group aims to provide industries, businesses and professionals with a suite of solutions to enable greater efficiency and scale. Headquartered in Singapore, AnyMind Group has 10 offices in 9 countries with over 250 staff.

About AdAsia Holdings

AdAsia Holdings is a technology company that provides advertisers and publishers with integrated end-to-end solutions that are driven by AI, for online advertising and site monetization needs. Apart from products including the AdAsia Digital Platform for Advertisers, AdAsia Digital Platform for Publishers, AdAsia Ad Network and AdAsia Video Network, AdAsia Holdings also provides advertisers and publishers with managed services that include digital strategy and site monetization consultation, the execution of digital advertising activities and creative production.

Media Contact

Chris Lu

Senior Regional Manager, Communications

chris@anymindgroup.com

+65 6386 7368

Winston Zhang

Communications Executive

winston@anymindgroup.com

+65 6386 7368

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