Career

Senior Regional Marketing Manager

Communications, Bangkok

Regional Marketing Leadership: Develop and execute a region-first marketing strategy to align local initiatives with global objectives, driving value across markets.
Demand Generation: Own and implement demand generation campaigns, working with Sales leadership to deliver a strong pipeline of marketing-qualified leads (MQLs) that meet revenue targets.
Pipeline Management: Monitor and optimize the marketing pipeline, collaborating with regional teams to ensure measurable impact on business growth.
Go-to-Market Strategy: Partner with local leadership to tailor and execute go-to-market plans that address market-specific opportunities and challenges.
Customer-Centric Campaigns: Oversee impactful initiatives including events, content development, case studies, and awards submissions that resonate with target audiences.
Data-Driven Success: Forecast, measure, and evaluate campaign performance, leveraging insights to optimize strategies and demonstrate ROI.
Regional Advocacy: Represent local market needs and integrate feedback into broader marketing strategies, ensuring global-local alignment.

Minimum 5 years experience in B2B marketing.
Proven track record in pipeline generation strategy and execution
Proficient in both written and spoken English.
Highly developed interpersonal and communication skills to build and maintain long-term relationships with peers, customers, prospects, and influencers
Strong organizational skills, with the ability to formulate and communicate strategy effectively
A self-starter with the ability to work independently as well as part of a team
High aptitude for viewing challenges as opportunities and collaborating cross-departmentally to create unique, impactful solutions that benefit the region and the company
Willingness to travel as required