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3 ways influencer marketing can be better tied into advertising

Social media influencer Y posts an image or video of the latest product by brand X, an avalanche of product sales ensue - a win-win for both brand and influencer, and a big win for influencer marketing.

If that worked, we would be the highest-valued tech company in the world. We would have unlocked the secret for businesses to boost their dollar.

If only it were that easy!

For marketers scratching their head, wondering what all this hype about influencer marketing is, or marketers who have written off influencer marketing as a failure, this article’s

Blog

Influencer Marketing

Jul 17, 2019

Outbound marketing in Taiwan through influencer marketing

Last July, we joined an influencer marketing plus cross border marketing business matching event organized by the Taiwan Ministry of Economic Affairs in Taipei. Our Advertiser Engagement team and CastingAsia team collaborated together to participate in the business matching session afterward.

Sunny Yeh, Senior Manager for CastingAsia from Taiwan office also took to the stage to share with audiences about the influencer marketing and KOL economy in Southeast Asia and how Taiwanese companies can leverage on this unique opportunity to grow their business

Press Release

Influencer Marketing

Mar 4, 2019

AnyMind Group收购泰国多频道网络公司Moindy 推出CastingAsia Creators Network

人工智能解决方案商AnyMind Group今天欣然宣布，完成收购泰国电视广播内容制作及供应商TV Thunder Public Company Limited (TV Thunder) 旗下的多频道网络公司Moindy Digital Co Ltd（Moindy）的多数股权。 Moindy将被纳入AnyMind Group旗下网红科技公司CastingAsia的业务组合中。

成立于2004年的Moindy前身为Mobile Indy，起初以协助独立音乐品牌及音乐家通过网络平台为其乐曲带来收益。公司于2014年展开多频道网络业务（Youtube multi-channel network），并在2017年被TV Thunder Public Company Limited收购及更名为Moindy。 Moindy及后更将业务扩展至营运广播及名人频道。目前在其网络中拥有超过500个YouTube及LineTV频道，拥有超过3000万订阅人数，每月累积6亿次观看次数。

此外，CastingAsia今天宣布将在泰国、印尼、越南、菲律宾和马来西亚推出CastingAsia Creators Network，随后在一年内扩展到所有其他CastingAsia营运的市场，包括香港、台湾和日本。 CastingA

Announcement

Influencer Marketing

Dec 26, 2018

CastingAsia to partner with SITEC in Malaysia sharing the latest influencer marketing strategy

CastingAsia, an AI-focused influencer marketing and technology company under AnyMind Group, will be partnering with Selangor Information Technology and E-commerce Council (SITEC) in Malaysia, to organize "2019 KOL与网红行销攻略" (KOL & influencer marketing strategy 2019) on 28th December 2018. The event will be held at SDCC - iCity, Shah Alam, Malaysia, and will focus on effective strategy planning for influencer marketing in 2019. Targeting corporate group management, personnel/general affairs, and marketing planning departments, the event will be held in

Press Release

Influencer Marketing

Jan 12, 2018

CastingAsia发表全新平台与商标CastingAsia Marketplace

AnyMind Group旗下的CastingAsia是一家以人工智能技术为核心并致力于提供市场营销方案的科技公司。公司今日宣布推出专注于将小微型KOL (micro-influencer) 与品牌进行匹配的新平台 ─ CastingAsia Marketplace。不久前经历了组织重组的CastingAsia目前作为 AnyMind 集团旗下的独立业务单元，拥有独特的产品组合：

CastingAsia Platform (http://casting-asia.com/platform/ )

作为采用人工智能技术的KOL营销控制面板，利用计算机视觉、自然语言处理以及深度学习来实现对KOL的智能配对、互动、和关系管理，并具备出具报告与识别诈欺等功能。

CastingAsia Marketplace (http://casting-asia.com/marketplace/ )

作为以绩效表现为基础且值得信赖的高效可扩充式平台，协助KOL与品牌实现紧密合作。

CastingAsia Engagement ( http://casting-asia.com/engagement/ )

作为能轻松管理KOL的一站式解决方案，提供给市场营销人员当地以及区域内的KOL营销相关专业意见，协助其顺利

Press Release

Influencer Marketing

Aug 25, 2016

Press Release: AdAsia Holdings launches CastingAsia, an influencer marketing platform

AdAsia Holdings, creator of the AdAsia Digital Platform, has announced today the launch of CastingAsia, an influencer marketing platform available across Asia.

CastingAsia will be integrated into the growing AdAsia Digital Platform portfolio, allowing marketers to develop, manage, and monitor influencer marketing campaigns alongside desktop, mobile, and video programmatic capabilities, bought through the AdAsia Ad Network, AdAsia Video Network, premium inventory and other ad exchanges.

Common issues influencer marketers face today include: sifting