July 2, 2020
Social media influencer marketing in Vietnam
Vietnam is one of Southeast Asia’s most dynamic and fastest-growing markets for social media influencer marketing, and rightly so.
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With a population close to 97 million people, there are over 145 million mobile phone connections (150% population penetration rate), with 68.17 million people (70% of total population) connected to the internet, and 65 million people on social media (67% of total population), according to a 2020 report from We Are Social and Hootsuite.