February 15, 2019
Driving education around media buying transparency in the Philippines
As part of a wider push to drive greater education in the Asian advertising industry, AdAsia Holdings, a company by AnyMind Group, held the first-ever edition of AdAsia Digital Open House in Manila, the Philippines.
Attendees, ranging from brand and agency marketers to publishers, gained extensive insight into how media buys can be more transparent in today’s advertising landscape. In a US$0.36 billion market for digital ad spending, and one that is predicted to jump into the top 10 ad spend contributors over the next three years, it’s importa