September 12, 2019
Three Reasons Why Influencer Marketing Campaigns Typically Fail and How to Address Them
In today’s competitive sphere of influencer marketing, it’s important for marketers to know what kind of metrics are going to have the most impact on ROI. Evaluating and weighing upon less impactful metrics will not only sway the calculations of ROI in the wrong direction but could possibly divert marketers in the opposite direction of ever experimenting with influencer marketing again. Let’s take a look below at a few reasons why influencer marketing campaigns typically fail in the eyes of marketers and audiences.
Relying on the wrong metrics