June 3, 2020
Rise of Social Media Influencer Marketing in Indonesia
We’re stating the obvious, but Indonesia is a big market for influencer marketing. Data sourced from We Are Social and Hootsuite in 2020 showed a social media penetration rate of 160 million people (59% of the country’s population), with an 8.1% year-on-year growth.
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However, that alone just shows the potential audience reach, but nothing about how this can impact marketers and businesses looking to reach audiences in Indonesia.
Looking a bit deeper into the statistics, 94% of