January 10, 2020
The fourth acquisition for AnyMind Group: An inside look into how the GROVE acquisition went down, and the future of influencer marketing.
In a press release on 8 January 2020, AnyMind Group announced the acquisition of GROVE Inc., a Japan-based influencer network. This is the fourth acquisition for AnyMind Group since the company started operations in 2016. We spoke to the co-founder and CEO of AnyMind Group, Kosuke Sogo, and Junki Kitajima, CEO of GROVE Inc., as they shared more insight into what took place in the lead up to the acquisition. Here’s a behind-the-scenes look at this acquisition. Building Immediate chemistry from the first meeting ― Please tell us about the first