CastingAsia, an influencer marketing business and part of AnyMind Group, has announced the agreement of a strategic partnership with GROVE Co., Ltd., an influencer network based in Japan.
The new partnership will see 150 exclusive creators and around 700 registered creators within GROVE’s network, join the CastingAsia Creators Network. Through the CastingAsia Platform, marketers can also discover, activate, manage and track influencer marketing activity. This is enhanced through local teams across Asia providing marketers with strategy consultation, influencer collaborations and more, enabling marketers to deploy more effective and data-driven influencer marketing.
■ GROVE Exclusive Creators
● Reika Ozeki
Number of YouTube channel subscribers: 602,000 (as of October 2019)
She has gained popularity amongst high school students, and is currently an actress. She made her film debut in Daigo Matsui’s “Our Huff and Puff Journey”, and has worked on a wide range of activities in the media industry, including narration for major apparel companies, and a regular host for NHK’s “High School Course.”
● Yui Takeuchi
Number of Instagram followers: 249,971 (as of October 2019)
Takeuchi is the younger brother of a famous Japanese actor, and gained popularity due to his stylish fashion sense.
Number of YouTube channel subscribers: 419,000 (as of October 2019)
Kano gained popularity by eating and sharing with followers about Korean cuisine.
■ 12 November 2019 CastingAsia event appearance at “Advertising Conference Summit 2019”
On 12 November 2019, CastingAsia, together with GROVE, will be exhibiting at the “Advertising Conference Summit 2019” in Tokyo, Japan, at the ANA InterContinental Hotel. Kosuke Sogo, CEO and co-founder of AnyMind Group, will also be on stage from 4pm to 4:40pm (pre-registration required), and he will speak about “the latest data-driven approach to evolving influencer marketing.”
Comment from Kosuke Sogo, CEO and co-founder of AnyMind Group
“Influencer marketing continues to grow in Japan, and CastingAsia is one of the largest influencer marketing platforms in Asia. Through this partnership, we are confident that GROVE’s creators have joined our network to offer a deeper level for brands to communicate with audiences.”
【About AnyMind Group】
Previously operating as AdAsia Holdings, AnyMind Group was formed in January 2018 and operates three business lines: AdAsia Holdings (advertising), TalentMind (human resource) and CastingAsia (influencer marketing). AnyMind Group aims to provide industries, businesses and professionals with a suite of solutions to enable greater growth. Headquartered in Singapore, AnyMind Group has over 580 staff from 20 nationalities, across 13 offices in 11 markets. To date, AnyMind Group has raised a total funding of US$35.9 million, from investors including (but not limited to) LINE, Mirai Creation Fund, VGI and JAFCO Asia.
CastingAsia was launched as an influencer marketing platform for companies and marketers to select influencers, manage influencer marketing activity, and campaign analysis and insights. In addition, the CastingAsia mobile app enables influencers to manage their activities, join campaigns, and receive payments. In March 2019, following the acquisition of Thailand’s largest multi-channel network company, Moindy, CastingAsia launched the CastingAsia Creators Network to support influencers and creators across Asia. To date, CastingAsia provides marketers with access to over 100,000 influencers, celebrities and creators across in 17 markets (including countries and regions).
GROVE has about 150 exclusive creators and more than 700 registered creators within their influencer network, and its main business is media promotion through influencers. They are also into new business areas such as online video production, social media account management and the development of fan communities.