Career
Account Manager, Cross-Border E-Commerce (Livestream + AI Livestream)
Global E-Commerce, Hangzhou
We are seeking an Account Manager for Livestream + AI Livestream to lead the development and scaling of cutting-edge digital human livestreaming solutions. This role combines creativity, technical expertise, and strategic thinking to optimize livestream performance, drive GMV (Gross Merchandise Value), and elevate user engagement through AI-powered innovations. You will play a key role in designing livestream rooms tailored to various product categories, applying data-driven strategies, and ensuring seamless execution of livestream events.
What You'll Do
- Utilize AI digital human technology to develop livestream solutions and set up digital human livestream rooms, aiming to improve livestream conversion rates and GMV (Gross Merchandise Value).
- Create digital human livestream rooms tailored to specific product categories and integrate traffic strategies to drive the scaled development of category-specific digital human livestreams.
- Apply current AI technology to implement best practices, create high-quality case studies, and summarize learnings.
- Compile successful experiences in livestream room setup and category-specific operations to promote business scale-up.
- Oversee the overall operations of short videos and AI livestreams, formulate operational strategies to drive user growth.
- Plan and execute short video and AI livestream marketing campaigns, producing highly shareable video content.
- Monitor trending content in the short video and livestream space, and leverage content distribution channels and resources; candidates with relevant experience are preferred.
- Develop and operate short video content around holidays and trending events.
- Formulate strategies to grow followers, analyze social media marketing data, and continually optimize operational strategies to increase audience engagement, content exposure, and follower growth.
- Proficiently use AI livestreams for promotions, with an in-depth understanding of livestream platform rules.
- Stay market-sensitive with strong market analysis and judgment skills, identifying issues through livestream data analysis and optimizing livestream processes.
- Ensure the smooth execution of each livestream.
Who You Are
- Bachelor's degree or higher, with experience in AI livestream operations.
- Strong data analysis and logical thinking abilities, capable of identifying problems through data and proposing solutions.
- Enthusiastic about AI livestreaming, willing to engage in AI-related work, and committed to personal growth.
- Proficient in data analysis, able to uncover issues through analysis and suggest optimization strategies.
- Skilled in using image editing tools and content curation, with familiarity in online promotion channels.
- Proficient in using operational analysis tools and third-party online media platforms.
- Active creative mindset, strong understanding of internet trends, with independent planning, writing, and editing skills. Excellent copywriting and creative writing ability, and strong grasp of internet communication dynamics and trending topics.
- Well-versed in the rules and features of major livestream platforms, capable of independently delivering comprehensive livestream planning proposals.
Why You'll Love It
- Competitive Salary
- Performance Review (twice per year)
- Performance Bonus
- Annual Leave: 14 days and other special leaves
- Annual MVP Awards (prizes up to 5,000USD)
- Opportunity to learn and work with the most advanced advertising technology platforms
- Work in a professional, active, international and dynamic environment