Career

Senior Executive, Business Development(Publisher Growth)

Media Growth, Bangkok

What You'll Do

Develop consumer digital behavior insight and trends
Analyze the role and impact of various digital touch points on client’s business and marketing strategies
Synthesis and analyze, write & present key findings to develop insights and recommendations to drive marketing strategy
To deliver planning at both implementation and strategic levels
Ignite the generation of creative ideas and also required to do ideation and lead creative idea ensuring all executions idea aligning with strategy
Familiar with digital content strategy, media strategy (online & offline) and digital channel strategy
Interpret research findings and generate consumer insight that enables creative communication solutions
Maintain a summary and analysis of all digital campaigns and stimulus for further collation and benchmarking
Provide on-going updates to the team of industry trends, issues, and best practices for relevant categories

What You'll Do

Bachelor's Degree
1-2 years' experience of digital media planning
Understanding of digital landscape and key measurement metric and able to suggest tracking mechanism to ensure business result of each proposal
Strong presentation/communication skill is a MUST
Deep understanding and strong working knowledge of social media platforms (Twitter, Instagram, Facebook, Youtube, Google)
Understanding measurement metrics for different type of campaign
Possess the ability to create a well thought out, data-backed strategic plan of action for clients for campaigns and their always-on content
Strong analytical skills and ability to mine large sets of data for actionable insights
Good command and fluent in Thai and English

Why You'll Love It