Senior Executive, Creative Strategy

Media Planning, Singapore

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What You'll Do

  • Sit between strategic planning and creative development, and be the balance between advertising/media objectives and outstanding creative work
  • Strategically develop and articulate on the creative direction from the client by grasping the client’s brand personality, past campaigns, and specific campaign objectives
  • Map out the client’s digital strategy from the perspective of a creative strategist and determine the unique propositions in order to develop a comprehensive campaign plan
  • Review creative solutions and output, in alignment with the developed strategy
  • Liaise with other departments such as creative, account strategy, publishers and influencer marketing in order to create a holistic campaign concept 
  • Serve as the knowledge hub on creative formats and concepts across various mediums and platforms
  • Passionate about driving training programs and doing consultation for clients as and when required

Who You Are

  • Experience in a Creative Agency or Creative function within a marketing department for 2+ years
  • Experience in working on client proposals 
  • Experience in creative execution on platforms such as Adobe is an added advantage.
  • Exposure to design frameworks and tools is an added advantage
  • Excellent presentation skills and the ability to execute innovative and daring creative campaigns for clients
  • Able to review materials and information from the client and strategize production factors to determine the most desirable presentation concepts
  • Collaborate with business directors to identify opportunities and prospects
  • Fluent in English
  • Eligible to work in Singapore
  • Result-oriented mind with a passion for work
  • Detail-oriented, well organized with a good sense of responsibility